Privacy Policy

Last updated: August 29, 2026

This Privacy Policy explains how Back The Next Play collects, uses, and shares personal information when you visit backthenextplay.com, place an order, or contact us. Shopify provides the storefront and checkout technology used by this store.

Information we collect

Depending on how you use the store, we may collect:

  • Contact and delivery information, such as your name, email address, phone number, billing address, and shipping address.
  • Order information, including the products, sizes, colors, quantities, payments, returns, and support requests connected with an order.
  • Device and usage information, such as browser type, IP address, cookies, and how you interact with the website.
  • Information you include when you contact us.

Payment-card information is processed by Shopify and its payment providers. Please do not send full payment-card numbers or other sensitive information through our contact form.

How we use information

We use personal information to operate the store, process payments, fulfill and ship orders, provide order updates and support, prevent fraud, maintain website security, improve the shopping experience, comply with legal obligations, and send marketing messages when permitted and selected by the customer.

How information is shared

Information may be shared with Shopify and service providers that help with payment processing, order fulfillment, shipping, website operation, analytics, customer support, and fraud prevention. We may also disclose information when required by law or to protect the store, customers, or others. Third-party services are governed by their own privacy practices.

Cookies and analytics

Shopify and connected services may use cookies and similar technologies to operate checkout, remember preferences, measure website activity, improve services, and support advertising where enabled. Browser settings can be used to manage cookies, although blocking some cookies may affect store functions.

Your choices and rights

Depending on where you live, you may have rights to request access to, correction of, or deletion of certain personal information. You may unsubscribe from promotional emails using the link in the message. To submit a privacy request, use our Contact page. We may need to verify your identity before completing a request.

Data retention and security

Information is retained only as reasonably needed for orders, support, recordkeeping, security, and legal obligations. No method of storage or transmission is completely secure, but reasonable safeguards are used by the store and its service providers.

Children's privacy

The store is intended for customers who are able to make purchases legally in their jurisdiction. We do not knowingly request personal information directly from children.

Changes to this policy

We may update this policy to reflect changes in the store, services, or legal requirements. The current version will be posted on this page with an updated date.

Contact

For privacy questions or requests, use our Contact page. Do not include passwords, full payment-card numbers, Social Security numbers, or other highly sensitive information.